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Home    McDonald’s Monthly Comp Sales Decline for the First Time in 9 years     Details
 
McDonald’s Monthly Comp Sales Decline for the First Time in 9 years
11/11/2012

The world’s largest restaurant chain, McDonald’s Corporation (NYSE:MCD), has reported that their global comparable store sales declined by 1.8 % in the month of October. It is the first time in 9 years that their monthly comp sales have decreased. The last time that the company’s monthly comp sales declined was in April, 2003.

McDonald’s comparable store sales decreased 2.2 percent in the U.S. and Europe, and 2.4 percent in the company’s Asia Pacific, Africa and the Middle East segment (not all countries are included in these three segments which accounts for the difference here and the 1.8% overall decline). These declines were greater than most analysts’ expectations.

An article published by Bloomberg notes that McDonald’s Chief Executive Officer, Don Thompson, announced in October that the organization would advertise and promote a Dollar Menu to value-conscious American customers. The company will also be launching and marketing new food items in 2013. These steps are being taken to overcome a weak economic environment and competition from competitors such as Burger King and Wendy’s.

MCD fell 2% in yesterday’s trading and was down another percent earlier this morning. Currently MCD is trending upward along with the DOW and S&P 500.


Source: USA Stock Report

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