Not a member yet?   | Sign Up  |   Log In   |  
Search for a Restaurant
Advanced Search
Browse by: Cuisine  |  Location  |  Mall  |  Hotel
Home    W in Dubai to transform hotel scene says Starwood     Details
W in Dubai to transform hotel scene says Starwood

The introduction of Starwood's lifestyle brand W to Dubai will attract a new traveller type to the emirate, according to Starwood's senior vice president and regional director in the Middle East. 

On April 26, Starwood Hotels and Resorts announced a partnership with Al Habtoor Group to open the W Sheikh Zayed Road in 2017 as part of the Habtoor Palace development on the site of the old Dubai Metropolitan hotel. 

Just weeks later on May 8, the operator said it had revived plans to open a W branded hotel on The Palm Jumeirah, Dubai. The project first unveiled in 2006 was subsequently put on hold but has been relaunched and is now scheduled to open in 2016.

W made its regional debut in the Middle East in Doha back in 2009.

“What we said at that time was the brand would change the hospitality scene in Doha and this is exactly what has happened – W brought a completely new dynamic. The F&B outlets from day one were full. This whole new lifestyle was brought in by W," Guido De Wilde told Hotelier Middle East. 

“I’ve been asked many times why we opened our first W in Doha and not Dubai. The reason is simple, the opportunity was there in Doha before Dubai, and it was a business decision,” he said. 

"We’ve seen having W in Dubai from day one. It’s a brand that fits Dubai and Dubai fits the brand,” continued De Wilde. 

At the launch of the Habtoor Palace development, which also includes Dubai's first St. Regis and a second Westin, Al Habtoor group vice chairman and CEO Mohammed Al Habtoor said he was most excited about bringing the W brand to Dubai: “The lifestyle brand is the most important brand for me because in Dubai we don’t have a lifestyle hotel.

"We don’t have that young generation, they go to Miami or Vegas or W Hollywood. Maybe this hotel will give them a reason to visit Dubai.”

De Wilde added: "The W brand is being rolled out in many new destinations; St. Petersburg, Paris, London... and these are markets where you have a lot of Arab travellers exposed to these brands and everybody is waiting for the arrival of the W brand in Dubai".


Source: Hotelier Middle East

More News


Write a review

Earn PagePoints for writing a restaurant review.
Bonus points for first review!

Refer a friend

Upon successful registration of a friend, we will award you with PagePoints!


Subscribe to MenuPages Newsletter

Latest Reviews
Five Guys (The Walk)   Love, love and love their burgers. The juiciest...
Posted Yesterday by nessy
Per Te (Palm Jumeirah)   Great food, Excellent service and splendid...
Posted Yesterday by dares
Mumbai Masti (Al Nahda)   If you want to try quick Indian evening snacks...
Posted 15 days ago by Ftm
The Butcher Shop & Grill (Al Barsha)   My friend and I went there to have...
Posted 15 days ago by Ftm
Texas De Brazil   Make sure to keep your tummy empty before you head to...
Posted 15 days ago by Ftm
More Reviews
Events                                   Add
<March 2019>

Dubai Restaurants Quick Links

Friday & Saturday Brunches | Dubai Restaurants | Weekly Event | Restaurant in Dubai | Best Dubai Restaurant
Dubai Restaurant Menu | Indian Restaurant in dubai | Chinese Restaurant in Dubai | Italian Restaurant in Dubai | Seafood Restaurant in Dubai
Restaurants in Dubai UAE | Restaurant in Mohammed Bin Rashid Boulevard | Dubai Mall Restaurants | Restaurant in JBR | Restaurant in Bur Dubai